Top Free-to-Play iOS Games in New Zealand: Q1 2025 Performance

In the first quarter of 2025, the free-to-play iOS gaming market in New Zealand saw notable trends across top applications. Insights from Sensor Tower reveal varied performance metrics for these popular games.

Block Blast！ from Hungry Studio showed a gradual increase in weekly revenue starting mid-February, reaching around $19 by the end of March. Weekly downloads experienced a decline throughout the quarter, starting at approximately 11.6K and dropping to around 3.4K. Meanwhile, weekly active users fluctuated but ended on a positive note, rising from about 117K to 121K.

Roblox by Roblox Corporation had a significant revenue drop, starting at $62.7K and decreasing to $1.7K. Despite the revenue decline, weekly downloads remained relatively stable, hovering around 2.7K by the end of the quarter. Active users also saw a decrease but slightly recovered towards the end, peaking at 87.1K.

Township from Playrix maintained consistent revenue, ending the quarter at around $18.5K. Downloads saw a downward trend initially but stabilized around 2.5K. Active users remained steady throughout, with a slight dip followed by recovery, finishing at 15.2K.

Perfect Tidy by ABI GLOBAL LTD. had minor fluctuations in revenue, ending at $120. Downloads started strong at 4.7K but decreased steadily to 1.8K. Active users showed a decline from 12K to 2.7K, reflecting the download trend.

Color Block Jam by Rollic Games experienced a continuous increase in revenue, reaching $7K. Downloads peaked at 5.1K mid-March before settling around 3.5K. Active users mirrored this trend, peaking at 11K before decreasing to 5.5K.

These trends underscore the dynamic nature of the gaming market in New Zealand. For more detailed insights, visit Sensor Tower's platform.